Toronto

Passport to La Dolce Vita

Discover Italy in the heart of Toronto’s Little Italy. Download your passport and immerse yourself in culture through art installations, musical performances and cultural workshops. Create your own staycation experience through our diverse programming.

Located on College St between Bathurst and Shaw, our neighbourhood will be filled with art, music, and celebration. Taking place Sept 18-19 & 25-26, The Passport to La Dolce Vita will be the visitor and local’s guide to all things Little Italy!

Buidling off an exciting and livly summer, guests will be able to enjoy the unique shops, a refreshing beverage on a patio, and indluge in the diverse food options Little Italy boasts.

Be Our Partner

The Little Italy BIA has created event tailored sponsorship opportunities.

These packages align brand awareness, marketing objectives, and event activations for an organic and wide audience, crafted to maximize ROI.

Using the Taste of Little Italy’s well established platform, the BIA is excited to engage audiences with a new neighbourhood based event experience.

Target Audience Elements

Brand Association

Onsite Activation

Online Activation

Program Integration

Social Media Engagement

Demographics

Online Audience

71% of audience located in Toronto
36% of audience age 25-34
25% of audience age 35-44
79,876 Impressions
2,411 Monthly Profile Views
87.4% Story Completion Rate

Festival Visitors

Average Spend Per Person $40
Average Household Income of $100K or more
Average 500,000 visitors
60% Attendees under 40 years of age
40% Visit Little Italy for dining

Passport Experience Sponsor

$60K - One Opportunity Available

Radio & TV Marketing
BlogTO Placement
Narcity Placement
Logo in Workshop Video Credits
Product Placement in workshop videos if applicable
Logo on tents at live performances
Logo on stage for specialized events
Logo on/beside art installations
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of three (3) social media posts from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Live Performance Sponsor

$20K - One Opportunity Available (incl. 5 band sites)
$5K - Four Opportunity Available (incl. 1 band sites)

Logo on tents at live performances
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Art Installation Sponsor

$20K - One Opportunity Available (incl. 10 installations)
$2K - Seven Opportunity Available (incl. 1 installation)

Logo on/beside art installations
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Workshop Video Sponsor

$15K - One Opportunity Available (incl. 10 videos)
$5K - Three Opportunity Available (incl. 2 videos)

Logo in Workshop Video Credits
Product Placement in workshop videos if applicable
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Physical Passport Sponsor

$5K - One Opportunity Available

Logo on the front page of the program guide
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Wine Making Sponsor

$10K - One Opportunity Available

Logo on tent at demonstration event
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Indoor Stage Sponsor

$10K - One Opportunity Available (2 stage locations)
$5K - Two Opportunity Available (1 stage location)

Logo on stage at the special event/s
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Performance Art Sponsor

$5K - One Opportunity Available

Logo on signage by travelling performer
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Flower Art Sponsor

$5K - One Opportunity Available

Logo on/by signage by art installation
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

Auto Sponsor

$10K - One Opportunity Available

Vehicle display on site
Logo on/by signage by vehicle display
Logo on the event website
Logo on event posters
Logo in the program guide
Minimum of one (1) social media post from the Little Italy BIA’s Social Media accounts, promoting your support
Recognition in the Little Italy BIA Newsletter

It’s a pleasure working with Outdoor Media Works. From start to Finish they have been a perfect contact for helping us promote our product! We appreciate the creativity and the flexibility to find ways to work outside of the box. We were able to market our destination and understand more about the market we were buying into. Thank you for going above and beyond!