Montreal

MURAL Festival 2022

Montreal’s MURAL Festival is an eleven day event celebrating the international urban art movement. Championing live art, music, exhibitions and artist talks, the Festival is an important gathering of the global artistic community. World class musicians and visual artists collaborate for a cultural celebration in the heart of Montreal’s main artery, Saint-Laurent Boulevard.

Throughout five successful editions, the MURAL Festival has transformed Montreal through neighbourhood regeneration, establishing Montreal as a global destination for contemporary urban art and an ultimate tourist destination.

Programming

MURAL Festival brought us some marvellous murals and enhanced an already impressive and well-rounded route of artwork […] adding to the permanent public legacy of over 80 major works created by the Festival since 2013.

Street Art News

Modestas Noreika

Murals

Unique artworks bringing life and rejuvenation to the neighbourhood, transmitting a unique artistic portfolio to the world through social media. Mural is an open air urban art gallery for tourists and locals alike that will endure long after the festival closes.

Music

World class musicians are adding their personal spark to the Festival’s environment over for eleven days of exceptional programming, attracting thousands of festival goers.

Street Fair

The Montreal MURAL Festival is organized around a massive street fair, on the Saint- Laurent Boulevard, one of the city’s major cultural, culinary and nocturnal destination, which is closed to car traffic for 11 days during the Festival. Visitors can explore the many amazing merchants and entrepreneurs who literally take to the streets to showcase their creations.

The Location

Montreal
Quebec, Canada

Each year, Boulevard Saint- Laurent becomes host to the MURAL Festival between Sherbrooke Street and Mont- Royal Avenue. For eleven days, the street is closed to vehicles and is transformed to a pedestrian walkway. The public is able to enjoy free access to the creation of murals, block parties, culinary showases, exhibitions and much more. With MURAL’s curated imprint, the neighbourhood becomes the destination to stimulate all the senses long after the Festival, Saint-Laurent remains a prime tourist attraction year round.

Video Ad Details

Screen Content

Live feeds of outdoor concerts, Street Festival, Advertising Loop.

Screen Details

1 Giant LED screens (12’ x 17’) located in the main Festival Zone.

Event Schedule

Thursday : 11 AM – 11 PM
Friday : 11 AM – 11 PM
Saturday : 11 AM – 11 PM
Sunday : 11 AM – 11 PM

Giant Screen

Incredible Days

1 M

Visitors

Key Demographics

Age

24 years and younger 21%

25 to 34 years old 38%

35 to 44 years old 22%

45 + years old 16%

Visitor Income

Less than $50K 37%

$50K to $80K 26%

More than $80K 37%

Education

High School 24%

University / College 70%

Origins

Quebec 78%

Rest of Canada 5%

USA 6%

Other 10%

MURAL Festival of Montreal

Social Insights

Performances

Video Recaps

1 K

Impressions

1 K

Views

1 K

Interactions

Live Sessions

Impressions

1 K

Views

Social Networks

Facebook

1 K

Followers

1 M

Reach

Instagram

1 M

Reach

Twitter

1 K

Followers

1 K

Reach

muralfestival.com

1 K

Subscribers

1 K

Pageviews

Total Stats

Media Coverage

Publications

Social

1 M

Reach

Audience

1 M

Impressions

Duration

Incredible Days

Image Gallery

Previous Partners

It’s a pleasure working with Outdoor Media Works. From start to Finish they have been a perfect contact for helping us promote our product! We appreciate the creativity and the flexibility to find ways to work outside of the box. We were able to market our destination and understand more about the market we were buying into. Thank you for going above and beyond!

Olympic Regional Development Authority

Lake Placid, NY

Get in Touch

514 461 2371 ext. 201
mkaz@outdoormediaworks.com

MURAL Festival 2022