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Whiteface Mountain

MISSION

•Create a 2014-2015 winter campaign to familiarize Montrealers and Ottawans with Whiteface Mountain.

ELEMENTS

  • PR and media visits
  • Whiteface hosted nightclub party series
  • Mobile 3D showroom
  • Event activation and sponsorship
  • Cross promotions

RESULTS

  • 2,2 million+ media impressions
  • Over 1 thousand newsletter sign ups
  • Created a social media buzz through experiential initiatives and social media contest giveaways
  • sponsored 3 Montreal winter/sports festivals reaching over 55,000 consumer impressions
Project Details

Client : Whiteface Mountain Lake Placid
Date : 01/09/2015
Skills : Experiential
Address : http://www.whiteface.com

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