•Bring brand awareness during Vancouver’s biggest Festival through sampling and video advertising placement on a giant LED screen during the three days of festivities: Saturday July 25, Wednesday July 29, and Saturday August 1, 2015.
•Reach Over 1 million Event Goers
•Take advantage of a Captive Audience.
•Connect with consumers in a Festival Setting.
•Distributed 9 thousand samples
•15sec video ad generated approximately 1 million consumer impressions